The source of competitive advantage arises from the skillful use of its core competencies.These competencies are used to gain competitive advantage against rivals in the global market. A combination of many factors contributed to competitive advantage and has led to the recent increase in popularity of healthcare tourism in India.
1. World-class treatment at competitive price:
India offers world-class healthcare that costs substantially less than those in developed countries, using the same technology delivered by competent specialists and attaining comparable success rates.
2. Availability of skills, knowledge and resources:
Indian medical education turns around 30000 doctors and nurses every year adding to the existing pool of over 14 lakh doctors and nurses. About a dozen corporate hospitals provide world class treatments across all specialties. Availability of over 15,000 hospitals and 870,000 hospital beds provides adequate infrastructure support to the healthcare tourists.
3. Strong reputation in the advanced healthcare segment:
India have a lot of hospitals offering world class treatments in nearly every medicalsector such as cardiology and cardiothoracic surgery, joint replacement, orthopedic surgery, gastroenterology, ophthalmology, transplants and urology to name a few. The various specialties covered are neurology, neurosurgery, oncology, ophthalmology, rheumatology, endocrinology, ENT, pediatric surgery, pediatric neurology, urology, nephrology, dermatology, dentistry, plastic surgery, gynecology, pulmonology, psychiatry, general medicine & general surgery.
With Ayurveda becoming increasingly popular across the globe, this ancient Indian therapy can be used as a non-surgical treatment for various ailments along with medication and yoga. This will give help of Indianism to the Indian healthcare tourism offerings.
5. The diversity of tourist destinations availability:
Leisure tourism is already very much in demand in India as the country offers diverse cultural and scenic beauty. India has almost all sort of destinations like high mountains, vast deserts, scenic beaches, historical monuments, and religious temples etc, known for its hospitality for tourists.