FACTORS DRIVING WELLNESS & SPA IN INDIA
India has generated a vast market for wellness and spa.The country has witnessed major growth in this sectoring order to serve the immense demand.
> As per the Ministry of Tourism, wellness centers include spas, Ayurveda centers, yoga and naturopathy centers, fitness centers and skin care centers, among others. The Ministry has also devised incentives for accredited wellness centers and Ayurveda hospitals to promote this segment.
> Wellness and spa centers provide body care services using natural products and encourage a healthy lifestyle through methods developed over several years of research.
> India’s Spa industry is witnessing an increase in demand of indigenous spa facilities which boast modern design and include a combination of western and traditional therapies.
> India has a number of World Heritage sites that attract tourists and medical tourists alike.
> The promotion of health tourism in India often leads to heritage tourism getting a boost as well.