India is one of the top three medical tourism destinations in Asia, mainly due to the low cost of treatment, quality healthcare infrastructure and availability of highly-skilled healthcare professionals, says studies. Within Asia, India, Thailand and Singapore
“These three countries together accounted for about 60 per cent of the total Asian revenue in 2013,” says a report. The research was conducted in India and other Asian countries and interviewed public sector stakeholders and domestic company heads or CEO s of renowned hospitals between July and August 2014. Estimated at $ 78.6 billion as of 2013, the sector has emerged as one of the largest sectors in India and is poised to grow at an annual rate of 15 per cent to reach about $ 158.2 billion by 2017.
Asian countries have introduced various marketing strategies to attract medical tourists. In the past few years, Asia has taken the lead as one of the most preferred destination for medical value travel. Primary growth levers in this regard include low priced treatment options, availability of variety of treatments, improved infrastructure in terms of healthcare facilities and attractive locations for spending time after treatment. While Thailand positions itself as a dual purpose destination for both medical and economic holiday with an attractive location, Singapore promotes itself as a destination for fine quality in medical treatment.
India is known mostly for its cost-effective medical treatments along with high standards in cardiology, orthopaedics, nephrology, oncology and neuro surgery. The country is also known for its alternative treatment options such as yoga and ayurveda. The leading destinations of medical tourism in India are Andhra Pradesh, Karnataka, New Delhi, Kerala,Tamil Nadu, and Maharashtra etc. India receives medical tourists from across the globe, however, developing and underdeveloped countries form a major portion of the pie.
SAARC countries in particular, Afghanistan, Pakistan, Nepal, Bhutan, Bangladesh, Maldives and Sri Lanka are a major source of medical tourists owing to the physical proximity and political co-operation agreements. Private sector has been largely responsible for improvement in the Indian healthcare services. While India scores over other countries in certain parameters like affordable hotels, cultural adaptability, there is still a long way to go. The second edition of IIMTC 2015 focus upon fostering medical tourism in India. To make India the most preferred destination for medical care there is a need to improve air connectivity, food options, cultural adaptability, language interpreters affordable accommodation and less waiting time at airport, as these parameters help patients make a decision in choosing a destination for medical travel.